How to get started with Google’s AMP initiative?

How to get started with Google’s AMP initiative?

It’s no secret that speed matters. Page speed is a confirmed Google rankings factor and it has been proven that slow loading websites are associated with higher bounce rates.


That’s no Bueno.


If that’s not convincing enough for you to speed up your web pages. Did you know that 40% of visitors to your site are likely to abandon your website if it loads longer than 3 seconds?


Enter Google’s AMP initiative.

What’s AMP?

Accelerated Mobile Pages project (AMP for short) is a new Google initiative to build a faster and more user-friendly mobile web by introducing a new “lighter version of HTML standard” for building web content for mobile devices.


Webpages built according to the AMP standard will load in near instant speed on all mobile devices.

How to get started with AMP

Here below is a step-by-step guide to getting started with AMP on WordPress. Alternatively, you can reach out to a digital marketing agency and they can help you with the setup.

1. Install the official AMP WordPress plugin.

With the plugin installed and activated, all posts on your website will have dynamically generated AMP versions, accessible by appending /amp/ to the end of the posts’ URLs.




For example, if your post URL is, you can access the AMP version at

(FYI right now default AMP is only working on WordPress posts, not on pages)

2. Test and validate your HTML mark up.

AMP is a strict format, and if some elements do not match AMP’s specifications, Google will most likely not serve this page as validated AMP to users.

So after building your AMP web pages, it is critical that you test and validate your HTML markup.

For that you can use either Google Search Console that includes a clever AMP Validation report in (found under Search Appearance -> Accelerated Mobile Pages).

Alternatively, you can use Google Chrome’s built-in validation tool. To use the Chrome validation process, go to one of your AMP pages in Chrome and append #development=1 to the end of the URL.




3. Enable AMP stats inside your account with Google Analytics

Most of the WordPress analytics plugins already come with built-in AMP tracking, which is handy.

However, if it’s not the case with your plugin, or if like to do Google Analytics yourself, you need basic configuration.

Wrap up

Here in this post, I have explained what AMP is and how you can get started with AMP on your website.


Google’s AMP initiative is all about boosting user experience and giving users a super-fast loading mobile web experience.



About the author

Murthy – SEO Expert living in Melbourne. Working with Digital Marketing since 9 years. Master Graduate from the University of Kalmar, Sweden who researched on Search Engine Optimisation.

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