Search engine optimisation is one of the most important tools in internet marketing. It is comprised of a multitude of techniques which are used to obtain better visibility and higher search engine rankings for webpages. How you make your site and optimise it for search engines is of utmost importance, because if people searching the web can’t see you in the search results, they won’t enter your site, meaning you won’t be getting any traffic and no conversion for the services you provide.
SEO techniques are employed in order to make websites appear higher in the organic or non-paid results page. Search engines rank websites depending on many factors, which are associated with the relevance of the site for the keyword the users are searching for, the website’s content, videos, images and backlinks (which actually links from other sites directing to your own).
To summarise, on-page SEO deals with everything which can be done to the content and all other elements of the webpages themselves.
On-page search engine optimisation deals with all things which can be edited, added on the site itself, or, in other words, optimised so that search engines can find your website faster and list it among its results pages. The internet is like a spider web with millions over millions of nodes that divide and meet. Search engines act as spiders, and that’s what gives them their name, search engine spiders. They wander through these webs in order to find sites and index their content. That’s called crawling. When “indexing” a website page, they take bits of information that correlates to a keyword and store it in their huge databases, which are categorised by their relevant keywords, which will help them later on to show the relevant webpage when someone is searching for those specific keywords.
Off-page search engine optimisation, on the other hand, deals with what can be done outside the website. These external factors deal with content that is then linked to the target website, and includes things such as blogs, social bookmarking sites, business reviews, press releases, forum posts and so on. Although some might consider off-line search engine optimisation to be more important than the elements which deal with the website itself, building a website that is optimised for search engines is the first step into making your site and your business become more visible on the internet.
Building a site with proper content, attractive interface and optimising it for search engines takes time and patience. You don’t have to be a web designer to practice many of the SEO techniques, but you do have to take the time to learn what you need to do, and to put the effort into changing what you can. What you are not sure you can do perfectly must be left to professionals like us.Adelaide Local SEO Services can just deal with things related to coding and the website design itself, if this is your wish. However, the smartest thing to do is to let us handle everything from head to toes. This way, they can put together a well-rounded strategy for your website and you can concentrate on what you do best…running your business. There are two ways of optimising your website for search rankings you need to learn about, and those are organic and local search optimisation techniques.
While organic SEO deals with how to improve your visibility in the search engines’ organic results, local optimisation techniques aim to improve your position in local search engines results. The advantages of local SEO are that they provide better results for small local businesses, which could find it hard to rank well in the general search engine results.
As mentioned before, localised SEO techniques are better for small businesses who wish to become visible in their area without competing with the big guns on organic search results. For example, if you your company is selling mountain boots and you target the word “boots” you will be competing with thousands of companies selling the same product, some of them already well-established on the market. Changing the targeted keywords to “mountain boots” might narrow down the competition, but you will still be competing with all the similar companies on the whole market. However, if you target “mountain boots Adelaide” then people searching for boots in your area will have better chances to find your website.
The local Google results section displays the highest ranking businesses which offer the product or services searched by the user in the area. So when people are searching for some services in their area, the search engine will display local results which will appear in the form of a map, with pin drops for the locations of the businesses which offer those services.
By using local SEO strategies, you can increase the visibility of your site for local searches. If you don’t know what to do, you can ask us for help. With proper SEO, your site can earn a top spot on the local results pages of search engines, so people in the area will hear about you and the services you provide.
This, in turn, will generate a lot of targeted traffic for your website, meaning people ending on your website are not there by accident, but searching for the exact type of services you provide. And this will also mean that you will be boosting your sales.
To sum up, if you provide a local service and want to obtain more visibility for your business, smart SEO strategies and tactics aimed towards local searches can bring more traffic to your website – most importantly, targeted local traffic, the one that can actually bring you real profit.